Travel Platforms Need to Address Dark Commercial Patterns in Displaying Overseas Theme Park Ticket Prices

-16 out of 44 products (36.4%) surveyed revealed as “hidden information” type-

Recently, as demand for overseas travel ramps up, the number of consumers visiting famous overseas theme parks is also increasing.

Accordingly, Korea Consumer Agency (KCA, President Yoon Soo Hyun) surveyed the terms and conditions related to transactions for admission tickets to overseas theme parks (7 parks) sold through major travel platforms (6 platforms) and results showed improvements are needed as examples of dark commercial patterns that could cause consumers to misunderstand ticket prices were found on some travel platforms.