KCA News & Media

Evidence-based Consumer Policy

KCA News & MediaEvidence-based Consumer PolicyConsumer Empowerment Index in Korea

Consumer Empowerment Index in Korea

Concept

  • Measuring and diagnosing the overall ability required for consumers to effectively play the role in the market places

2010 Consumer Empowerment Index in Korea
  • Constructs: 3 main pillars(financial competency, transactional competency, consumer citizenship competency) and 9 sub-pillars
  • Sample size: 970 samples
  • Sampling: Proportionate quota sampling
2014 Consumer Empowerment Index in Korea
  • Constructs: 3 main pillars(financial management competency, transactional competency, consumer citizenship competency) and 9 sub-pillars
  • Sample size: 1,000 samples
  • Sampling: Proportionate quota sampling by gender/age/region
2018 Consumer Empowerment Index in Korea
  • Constructs: 3 main pillars(financial competency, transactional competency, consumer citizenship competency) and 7 sub-pillars
  • Sample size: 2,000 samples
  • Sampling: Proportionate quota sampling by gender/age/region
TOP