KCA News & Media
Evidence-based Consumer Policy
Consumer Empowerment Index in Korea
Concept
- Measuring and diagnosing the overall ability required for consumers to effectively play the role in the market places
2010 Consumer Empowerment Index in Korea
- Constructs: 3 main pillars(financial competency, transactional competency, consumer citizenship competency) and 9 sub-pillars
- Sample size: 970 samples
- Sampling: Proportionate quota sampling
2014 Consumer Empowerment Index in Korea
- Constructs: 3 main pillars(financial management competency, transactional competency, consumer citizenship competency) and 9 sub-pillars
- Sample size: 1,000 samples
- Sampling: Proportionate quota sampling by gender/age/region
2018 Consumer Empowerment Index in Korea
- Constructs: 3 main pillars(financial competency, transactional competency, consumer citizenship competency) and 7 sub-pillars
- Sample size: 2,000 samples
- Sampling: Proportionate quota sampling by gender/age/region
