Corporate Identity (CI)
Encircling hands symbolize CONSUMER PROTECTION, the fundamental principle of KCA. The 5 positive and 4 negative stripes on
the upper part symbolizes the progressive spirit of KCA which strives to quickly and fairly provide consumer redress, meet
consumer needs and lead a rational consumption culture.
The symbol as a whole represents the solid unity of KCA. The first letter in the Korean word ‘소비자 (consumer)’ is associated with the symbol