KCA News & Media
Evidence-based Consumer Policy
Consumer Markets Evaluation Indicators in Korea
Concept
- Evaluating the level of consumer-orientation of individual markets
2014 Consumer Markets Evaluation Indicators in Korea
- Target markets: 35 markets (16 goods markets, 19 service markets)
- Constructs:
- KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & complaints, satisfaction, trust, choice, price
- Other indicators: switching, safety
- Sample size: 500 samples per market
- Sampling: Proportionate multi-stage stratified sampling by gender/age/region
2015 Consumer Markets Evaluation Indicators in Korea
- Target markets: 50 markets (21 goods markets, 29 service markets)
- Constructs:
- KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & complaints, trust, overall satisfaction, choice, price
- Other indicators: switching, safety
- Sample size: 500 samples per market
- Sampling: Proportionate multi-stage stratified sampling by gender/age/region
2017 Consumer Markets Evaluation Indicators in Korea
- Target markets: 47 markets (20 goods markets, 27 service markets)
- Constructs:
- KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
- Other indicators: price, switching, safety
- Sample size: 1,000 samples per market
- Sampling: Modified proportional allocation by gender/age/region
2019 Consumer Markets Evaluation Indicators in Korea: Services market
- Target markets: 31 services market
- Constructs:
- KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
- Other indicators: price, switching, safety, consumer orientation of legislation
- Sample size: 1,000 samples per market
- Sampling: Modified proportional allocation by gender/age/region
2020 Consumer Markets Evaluation Indicators in Korea: Goods market
- Target markets: 26 goods markets
- Constructs:
- KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
- Other indicators: price, switching, safety, consumer orientation of legislation
- Sample size: 1,000 samples per market
- Sampling: Modified proportional allocation by gender/age/region
2021 Consumer Markets Evaluation Indicators in Korea
- To be released in 2022
