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Evidence-based Consumer Policy

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Consumer Markets Evaluation Indicators in Korea

Concept

  • Evaluating the level of consumer-orientation of individual markets

2014 Consumer Markets Evaluation Indicators in Korea
  • Target markets: 35 markets (16 goods markets, 19 service markets)
  • Constructs:
    • KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & complaints, satisfaction, trust, choice, price
    • Other indicators: switching, safety
  • Sample size: 500 samples per market
  • Sampling: Proportionate multi-stage stratified sampling by gender/age/region
2015 Consumer Markets Evaluation Indicators in Korea
  • Target markets: 50 markets (21 goods markets, 29 service markets)
  • Constructs:
    • KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & complaints, trust, overall satisfaction, choice, price
    • Other indicators: switching, safety
  • Sample size: 500 samples per market
  • Sampling: Proportionate multi-stage stratified sampling by gender/age/region
2017 Consumer Markets Evaluation Indicators in Korea
  • Target markets: 47 markets (20 goods markets, 27 service markets)
  • Constructs:
    • KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
    • Other indicators: price, switching, safety
  • Sample size: 1,000 samples per market
  • Sampling: Modified proportional allocation by gender/age/region
2019 Consumer Markets Evaluation Indicators in Korea: Services market
  • Target markets: 31 services market
  • Constructs:
    • KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
    • Other indicators: price, switching, safety, consumer orientation of legislation
  • Sample size: 1,000 samples per market
  • Sampling: Modified proportional allocation by gender/age/region
2020 Consumer Markets Evaluation Indicators in Korea: Goods market
  • Target markets: 26 goods markets
  • Constructs:
    • KCMPI(Korea Consumer markets Performance Index): comparability, consumer problems & damages, trust, expected satisfaction, choice
    • Other indicators: price, switching, safety, consumer orientation of legislation
  • Sample size: 1,000 samples per market
  • Sampling: Modified proportional allocation by gender/age/region
2021 Consumer Markets Evaluation Indicators in Korea
  • To be released in 2022
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