Volume Reduction in Nine Products Identified by KCA Survey

Shrinkflation, a form of hidden inflation that involves reduction of product size while maintaining the retail price, has emerged as a social issue.

The result of a survey conducted by the Korea Consumer Agency (KCA, President Yoon Soo Hyun) on processed food products listed on the True Price website (Price Information Portal), products reported to the Shrinkflation Report Center, and food products subject to shrinkflation reported through the major media indicated that the volume of nine items had decreased over the past year.