The KCA launches an international campaign to prevent fraudulent transactions through unfair social media marketing.

    The Korea Consumer Agency (KCA) will launch the“Fraud Prevention Month international campaign” in April to prevent consumer damages caused by deceptive marketing on social media.

    The Fraud Prevention Month is an international campaign which has been annually organized by the International Consumer Protection and Enforcement Network(ICPEN)* since 2005 to prevent consumer damage caused by fraudulent transactions, and about 20 ICPEN memeber countries participate in the campaign.

* ICPEN(International Consumer Protection & Enforcement Network): refers to a global network of consumer protection authorities including the KCA, the US Federal Trade Commission(FTC) from about 58 countries which was formed in 1992.

    This year, the campaign puts its focus on“marketing malpractice via social media,”and damage prevention information including cases of unfair marketing practices involving social media and matters needing consumers’attention will be provided through the KCA’s official SNS channel during the campaign period.

    In addition, in order to increase consumers’ interest in the campaign, an event sharing the campaign-related posted content on SNS(Facebook, Instagram) will be held from April 2 to 20, and free gifts will be offered to event participants through a draw.

    More details about the campaign can be found on the KCA’s homepage(www.kca.go.kr) or its official Facebook page(www.facebook.com/kcanews).