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Amazon Leads the way in Frequency of Usage, iHerb does better in consumer satisfaction 게시글 상세보기 - 등록일, 조회수, 첨부파일, 상세내용, 이전글, 다음글 제공
Amazon Leads the way in Frequency of Usage, iHerb does better in consumer satisfaction
Date 2014-11-21 Hit 2930

Amazon Leads the way in Frequency of Usage, iHerb does better

in consumer satisfaction

- The greatest satisfaction with the delivery service, 'malltail' and the buying service, 'CANiSHOW[myamazon]' -

    

  The Korea Consumer Agency surveyed on 1,000 people who frequently used Overseas Direct Purchase (ODP), such as the overseas online shopping malls, web-sites of deliver service, and of buying service regarding consumer satisfaction.

 

◎ Overseas Online Shopping Mall

  It appears that USA Amazon(55.9%), ebay(38.2%), iHerb(36.8%), etc. are the most frequently used overseas online shopping malls in Korea.

 

 

<Top10 Overseas Online Shopping-malls>

 

                                                                                                                             (Unit : %)

Rank

Company

Country

Major Items

Percentage

1

Amazon

USA

All items (the largest online shopping-mall in the world)

55.9

2

ebay

USA

All items (online auction)

38.2

3

iherb

USA

Nutritional supplements, beauty food, groceries, etc.

36.8

4

shopbop

USA

Female apparel, sundries, etc.

8.9

5

6PM

USA

Apparel, shoes, bag, accessory, etc.

5.5

6

Amazon Japan

Japan

All items (Japanese open market)

5.2

7

Drug store

USA

Beauty care, diet, apparel, infant care products, etc.

4.8

8

Wall-mart

USA

Apparel, sundries, home appliances, groceries, etc.

4.1

9

Rakuten

Japan

All items (The largest open market in Japan)

3.4

10

Taobao.com

China

All items(The largest open market in China)

3.0

 

※ In case of websites of the iherb, etc. selling health supplement and nutritional supplement, some products might have prohibited harmful matters. Please, check relevant information on the website of the Korea Food & Drug Administration (http://fse.foodnara.go.kr/origin), when you purchase goods.

   

   Iherb(U.S.A, 4.23), which mainly sells health supplement food and organic product, etc., received the highest score in satisfaction levels of users followed by Amazon(U.S.A, 3,66) and shopbop(U.S.A, 3.66). Iherb was evaluated as the highest satisfaction levels in 'quality and price, promptness and safety of delivery, after-sale service', etc. and Taobao.com received a top ranking for consumer satisfaction in 'diversity of products'. 

 

                                                                

<Satisfaction Levels of Overseas Online Shopping Malls>

                                                                                                   (Unit : score) 

Rank

Company

Overall Satisfaction

Quality

Price

Diversity

Promptness

(Delivery)

Safety

(Delivery)

After- sale Service

1

iherb

4.23

4.30

4.26

4.26

4.16

4.15

3.45

2

Amazon

3.70

3.79

3.78

3.96

3.30

3.40

2.99

3

shopbop

3.66

3.69

3.74

3.77

3.41

3.54

3.05

4

Rakuten

3.63

3.53

3.73

3.93

3.73

3.80

3.21

5

Amazon Japan

3.61

3.52

3.39

3.78

3.65

3.78

3.00

6

Drug store

3.58

3.76

3.67

3.71

3.29

3.48

3.30

7

ebay

3.57

3.64

3.69

3.85

3.24

3.34

3.00

8

6PM

3.51

3.50

3.96

3.71

3.13

3.25

2.96

9

Wall-mart

3.40

3.72

3.89

3.89

3.22

3.44

3.13

10

Taobao.com

3.30

2.85

4.15

4.31

3.15

2.69

2.46

 

◎ Overseas Delivery Service

  Consumers mostly use the overseas delivery service as follows: malltail(36.2%), wemakepricebox(15.8%), newyorkgirls(6.5%), iporter(4.3%), ohmyzip(3.9%), etc., when they purchase products.

Malltail(3.50) received the highest score in overall satisfaction level, followed by wemakepricebox(3.46) and newyork girls(3.46) among the top five delivery services. Wemakepricebox saw the highest consumer satisfaction level towards 'promptness of delivery'. Iporter and malltail received top rankings for consumer satisfaction in 'safety of delivery' and 'after-sale service', respectively.

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