KCA News & Media
Press Release
Press Release
| Chances are given for companies to provide consumers with product (service) information via T-Gate | |||||
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| Date | 2009-11-27 | Hit | 2541 | ||
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The Korea Consumer Agency (President: Kim, Young-Seen, www.kca.go.kr) decided to let business to take part in providing consumers with information on its T-gate (www.tgate.or.kr), a portal site providing information on goods selection. From Sept. 21, 2009, companies can use T-gate as a venue for providing information on their own products and services.
So far, T-gate has posted comparison information produced only by related organizations such as the KCA or universities. With the decision, companies can now participate in providing consumer information on their own products via ‘Business Zone’ on the T-gate website.
The idea came from the notion that a product manufacturer itself possesses vast and in-depth information on the product. The business’ participation is designed to provide consumers with product (service) information with high-quality and help consumers with product (service) selection. In particular, the decision is expected to be of the most benefit to small and medium-sized enterprises with fewer chances for product PR as they can promote their own product quality, features, and strong point directly to consumers.
The first information listed on the ‘Business Zone’ is about ‘postpartum care center’. Postpartum care centers nationwide explain their facilities, manpower status (including nurse), a menu, program and plan for healthy mothers and infants, and characteristics and strong points. Besides, the ‘Business Zone’ also provides consumers with home electronic appliances that are frequently-used by consumers such as air conditioners and Kimichi refrigerators.
Meanwhile, preparing for the possibility that the information provided by companies turns out to be false or overstated, the KCA plans preliminary information verification by the Agency as well as post evaluation by a panel of consumers. Also, the Agency makes efforts to enhance credibility of the information posted as it brings companies to account for posting false and misleading information on the ‘Business Zone’ by concluding an agreement.
The Agency plans to develop the ‘Business Zone’ enabling various companies to help consumers to select products (services) and do product PR as well by providing consumers with information on home electronic appliances that are purchased largely by consumers such as washing machines and televisions and products and services that are frequently used but lack of information such as ICT convergence products and learning worksheets for elementary schoolers. |
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