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Customer Satisfaction Survey on Major Four Condominiums in Sorak Region - Average for ‘Room Facilities’ & ‘Human Service Quality’, yet Unsatisfactory for ‘Subsidiary Facilities’ 게시글 상세보기 - 등록일, 조회수, 첨부파일, 상세내용, 이전글, 다음글 제공
Customer Satisfaction Survey on Major Four Condominiums in Sorak Region - Average for ‘Room Facilities’ & ‘Human Service Quality’, yet Unsatisfactory for ‘Subsidiary Facilities’
Date 2009-09-22 Hit 3604
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The Korea Consumer Agency recently conducted a survey on customer satisfaction on major four condominiums (Daemyung Resort, Ilsung Condominium, Kensington Resort, & Hanwha Resort). According to the survey results, overall customer satisfaction was at the ‘Average’ level (64.1 points out of 100).  
By category, Daemyung Resort took the first ranking with 72.6 points for ‘Room Facilities’, followed by Hanwha Resort (68.1), Kensington Resort (65.0), and Ilsung Condominium (62.3).
 For ‘Human Service Quality’, Daemyung Resort stood at the top with 68.6 points followed by Hanwha Resort, Kensington Resort, Ilsung Condominium at 68.1, 65, and 62.3, respectively.
In ‘Revisit Intention’, Daemyung Resort ranked top with 71.2 points while Hanwha Resort, Kensington Resort, & Ilsung Condominium stood at 70.4, 65.4, and 64.2, respectively.
The KCA provided the detailed survey results on its T-gate (www.tgate.or.kr), a portal site providing information on goods selection on Sept 17, 2009.
 
 

Contents: Satisfaction survey on facilities and services of major four condominiums and resorts in Sorak region (Sokcho/ Gosung in Gangwon Province)
Period: July 14 ~ 23, 2009
Daemyung Resort (Sorak)
125
Ilsung Condominium (Sorak)
125
Kensington Resort (Sorak Valley/ Sorak Beach)
125
Hanwha Resort (Sorak)
125
TOTAL
500 (persons)

Target: 500 Customers who used resorts and condominiums (those were surveyed this time) in Sorak region (Sokcho/ Gosung in Gangwon Province) within one year.
     * Selecting standard for target condominiums: Top four condominiums (in Sokcho & Gosung in Gangwon Province) in terms of sales and scale of rooms
Method: On-line survey via structured written questionnaire
Agency in charge: KCA’s T-gate
Survey-conducting agency: Now & Future (online survey expert agency)
  
■ Average for ‘Room Facilities’ & ‘Human Service Quality’, yet Unsatisfactory for ‘Subsidiary Facilities’ 

     According to the survey results, satisfaction for subsidiary facilities such as restaurants and facilities for convenience was low at 57.9 points compared to reservation process, room facilities, and human service quality at higher 67.2, 67.0, and 66.7, respectively.
   
【Table 1】Satisfaction by category
                                                                                                 (Unit: point)
 
Reservation process
Room Facilities
Room Equipments
Subsidiary Facilities
Surroundings
Human Services
Total
Average
67.2
67.0
62.3
57.9
63.2
66.7
64.1
  
■ Daemyung Resort took the first ranking for Room Facilities 

     Daemyung Resort stood in the first rank with 72.6 points for ‘Room Facilities’ such as maintenance & repair, cleanliness and air-conditioning (and heating) followed by Hanwha Resort (68.1), Kensington Resort (65.0), and Ilsung Condominium (62.3).
 
【Table 2】Satisfaction for Room Facilities
(Unit: point)
 
Daemyung Sorak
Ilsung Sorak
Kensington Sorak
Hanwha Sorak
Care (maintenance · repair)
71.2
61.4
65.8
67.6
Cleanliness
72.2
60.4
64.8
68.4
Air-conditioning (and heating)
74.4
65.2
64.4
68.4
Room facilities on average
72.6
62.3
65.0
68.1
 
 
■ Satisfaction for Subsidiary Facilities was low in general
 
【Table 3】Satisfaction for Subsidiary Facilities
                                                                                                  (Unit: point)
 
Daemyung Sorak
Ilsung Sorak
Kensington Sorak
Hanwha Sorak
Price reasonableness (supermarket inside the resort)
47.2
44.2
48.2
42.1
Goods variety (supermarket inside the resort)
63.2
57.8
59.4
59.1
Variety of Subsidiary Facilities
64.8
57.0
55.2
62.6
Variety of Entertaining Facilities
64.2
56.6
59.0
64.2
 
 
■ Compared to features and kindness of employees, capabilities to explain tourism information of the surrounding was dissatisfactory 
 
【Table 4】Satisfaction for Human Service Quality 

                                                                                                   (Unit: Point)
 
Daemyung Sorak
Ilsung Sorak
Kensington Sorak
Hanwha Sorak
Features · Orderly-dressed
72.2
69.2
70.4
73.0
Kindness of employees
71.2
66.2
66.4
70.0
Capabilities to explain tourism information
62.4
59.3
58.9
60.9
Human service quality on average
68.6
65.0
65.2
68.0
 
 
■ Daemyung Resort topped ‘Revisit Intention’ with Hanwha Resort at the second
 
     In ‘Revisit Intention’, Daemyung Resort ranked top with 71.2 points while Hanwha Resort, Kensington Resort, Ilsung Condominium stood at 70.4, 65.4, and 64.2, respectively.
 
【Table 5】Revisit Intention for Condominiums in Sorak region
 (Unit: point)
 
Daemyung Sorak
Ilsung Sorak
Kensington Sorak
Hanwha Sorak
Revisit Intention
71.2
64.2
65.4
70.4

     The KCA provided the detailed survey results on its T-gate (www.tgate.or.kr), a portal site providing information on goods selection on Sept 17, 2009.  
 
   
Supplementary coverage
Gi-heon Lee, Head of Consumer Information Team, Information Education Bureau (☎ 02-3460-3331)
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