Rising Fraud in Overseas Direct Purchases Via Social Media Advertisements

With the growing popularity of overseas direct purchases, consumer damages caused by sellers imitating well-known brands or cutting off communication after making a sale continue to rise. The number of consumer consultations on fraudulent overseas shopping sites requested to the Korea Consumer Agency  through the Crossborder Transaction Consumer Portal (crossborder.kca.go.kr) has been increasing every year. Most of the victims encountered these scams are through Instagram and YouTube, emphasizing the need for greater consumer vigilance when using social media platforms.