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Press Release

Press Release

Live commerce’s false/exaggerated advertising may cause consumer damages 게시글 상세보기 - 등록일, 조회수, 첨부파일, 상세내용, 이전글, 다음글 제공
Live commerce’s false/exaggerated advertising may cause consumer damages
Date 2021-04-21 Hit 41
첨부파일

Live commerce’s false/exaggerated advertising may cause consumer damages

- Live commerce platform operators should provide legal education for sellers and adopt a reporting system of sellers not complying with the laws -


With an increase in non-contact online transactions resulting from the spread of COVID-19, the live commerce* market is rapidly growing. However, some content containing false/exaggerated advertising are broadcast live, which may cause consumer damages.

* Live commerce: A term used to describe the combination of live streaming and e-commerce. Two-way online shopping channels that present and sell products, communicating with viewers in real-time.

 

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