KCA News & Media
|Live commerce’s false/exaggerated advertising may cause consumer damages|
Live commerce’s false/exaggerated advertising may cause consumer damages
- Live commerce platform operators should provide legal education for sellers and adopt a reporting system of sellers not complying with the laws -
With an increase in non-contact online transactions resulting from the spread of COVID-19, the live commerce* market is rapidly growing. However, some content containing false/exaggerated advertising are broadcast live, which may cause consumer damages.
* Live commerce: A term used to describe the combination of live streaming and e-commerce. Two-way online shopping channels that present and sell products, communicating with viewers in real-time.
|Next||Be Careful for a Hand Sanitizer not to Get into Your Eyes|
|Prev||Consumers’complaints against penalties for contract cancellation of smart home-study materials are increasing|