Consumer counseling related to cross-border transactions increased by 9.1% in 2019 compared with the previous year

- The largest number of counseling cases was regarding ‘clothing and shoes,’ followed by ‘flight ticket and air service,’and ‘accommodation (booking).’-

In line with the growing popularity of overseas direct purchase, consumer complaints related to cross-border consumer transactions are also increasing. According to the analysis of the trend in consumer counseling related to cross-border transactions* conducted by the Korea Consumer Agency (President Lee Hee-sook), a total of 24,194 consumer counseling cases were received in 2019, up 9.1% compared with 2018 (22,169 cases).

* Number of consumer counseling cases received at ‘Cross Border Transaction Consumer Portal (crossborder.kca.go.kr)’ operated by the Korea Consumer Agency (KCA) and ‘1372 Consumer Counseling Center’ run by the Korea Fair Trade Commission (KFTC)