Encircling hands symbolize CONSUMER PROTECTION, the fundamental principle of KCA. The 5 positive and 4 negative stripes on the upper part symbolizes the progressive spirit of KCA which strives to quickly and fairly provide consumer redress, meet consumer needs and lead a rational consumption culture. The symbol as a whole represents the solid unity of KCA. The first letter in the Korean word ‘소비자 (consumer)’ is associated with the symbol
