Korea Consumer Agency: 주부소비자의 준거집단 민감성과 자민족중심주의가 수입 가전제품 구매의향에 미치는 영향 = The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance

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Korea Consumer Agency2. KCA 간행물 1) 소비자문제연구

주부소비자의 준거집단 민감성과 자민족중심주의가 수입 가전제품 구매의향에 미치는 영향 = The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance

Title: 주부소비자의 준거집단 민감성과 자민족중심주의가 수입 가전제품 구매의향에 미치는 영향 = The Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance

Authors: 황미진

Issue Date: 2015

Publisher: 황미진

URI: http://search.kca.go.kr/libtechupload/2732024.pdf https://www.kca.go.kr/repo/handle/2015.oak/181

Appears in Collections:: 2. KCA 간행물 > 1) 소비자문제연구

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