Home > About KCA > Management Strategy > Mission, Core Values and Vision
- Mission, Core Values and Vision
Mission: We Create a Happier World with Consumers!
KCA’s mission is to forge active partnership with consumers in making a world where all
consumers are happy, and provide necessary services to realize consumer empowerment
and consumer happiness. The KCA will do its utmost to play its role and uphold its social
Core Values: Value Consumers, Win-Win Cooperation, Be Creative & Innovative
- Value Consumers: Consumers are the reason for the Korea Consumer Agency. We at
the KCA give consumers the best service and gain consumers’ trust and support.
- Win-Win Cooperation: We fulfill our social responsibility as a public institution
and promote common prosperity by mutual cooperation between consumers, businesses,
and consumer expert groups.
- Be Creative & Innovative: We predict and identify changes in consumption environment
and listen to consumers’ demand. At the same time, we are change-oriented voluntarily
and keep challenging us with creative and innovative thinking.
Vision: Professional Institution Committed to Realizing Consumer Sovereignty
KCA’s vision reflects its goal of empowering consumers and helping them to play a leading
role in the market by reflecting a new paradigm recognizing them not as objects of protection
but as the subject of rights. Also, the vision represents its strong pledge as an
agency with expertise in dealing with consumer affairs that it will take its role seriously
to provide consumers with a variety of education and information and achieve consumer
empowerment and national economic development by inducing strengthened corporate competitiveness.